About Us
Empowering legacy-driven leaders through innovation, purpose, and community impact.
Founded in 2015 as an IT service provider, The Allsup Company has transformed under the visionary leadership of Marvin Allsup into a legacy-focused leadership ecosystem.
Guided by values of innovation, inclusivity, and generational empowerment, we don’t just build brands—we develop Balanced Leaders who launch and lead purpose-driven businesses that elevate families, communities, and industries.
Our impact spans across technology, logistics, media, wellness, and leadership development, uniting every venture under a single mission: to create meaningful, lasting value through clarity, connection, and legacy.
Our Mission
At The Allsup Company, our mission is simple but profound: To enrich lives and empower businesses through innovative solutions and exemplary service.
We believe success is measured not just by financial gains but by the positive impact we create for the people we serve.
We challenge the traditional boundaries between business and personal life by integrating family values, leadership principles, and community-driven innovation into everything we do.
Our Core Values
• Integrity: We operate with transparency, accountability, and honesty in everything we do.
• Innovation: We continuously seek cutting-edge solutions to improve services, simplify complexities, and drive meaningful change.
• Inclusivity & Diversity: We foster an environment where every voice matters, creating opportunities for people of all backgrounds.
• Community Impact: Beyond business, we are committed to initiatives that uplift and empower underserved communities.
• Balanced Leadership: Through the Allsup Legacy Leadership Program (ALLP), we develop leaders who excel in their professional and personal lives, ensuring a balanced, sustainable future.
Who we are
The Allsup Company is a unified ecosystem of purpose-driven leaders, guided by a single, unwavering mission: to develop legacy-minded entrepreneurs and elevate the communities they serve.
Rooted in Allsup's Balanced Leader Framework, we align personal growth, professional excellence, and community impact.
Every initiative we build, and every leader we develop, carries the same DNA: clarity, compassion, and generational purpose.
We’re committed to nurturing a culture where leaders are equipped not only with strategic tools but with the self-awareness and emotional intelligence needed to build businesses that reflect who they truly are.
How we work
From aspiring entrepreneurs to established brand leaders, we walk alongside our partners through every stage of growth, equipping them to lead with clarity, build with purpose, and scale with integrity.
Our work begins from within. Through the Allsup Legacy Leadership Program (ALLP), strategic consulting, and values-based brand development, we empower individuals to become Certified Visionary Officers who can launch, own, and operate businesses that reflect their highest selves.
Together, we design systems that are sustainable, communities that are connected, and businesses that create impact for this generation and the ones yet to come.
Our commitments
We are committed to building with integrity, leading with presence, and creating businesses that serve both people and purpose.
We promise to nurture leaders who prioritize wellness, equity, and generational impact, ensuring that every decision uplifts individuals, empowers communities, and respects the environments we live in.
We hold ourselves accountable to the legacy we’re building: one rooted in balance, driven by vision, and guided by love.